Boatyard Brewing Company

Boatyard Brewing Company is a micro-brewery in Kalamazoo, Michigan. It is co-owned by my step-father Brian Steele. When Brian told me that he was starting a brewery in the summer of 2011, I was about as excited as any idea can make me. I am a true lover of craft beer. Combining the unbridled passion for brewing and some creative entrepreneurialism really gets me excited. The Boatyard brand became my baby, especially online.

There was no doubt that I would create the Boatyard Brewing Company’s website, and I have also been lucky enough to be a part of the creative process for just about everything related to the brand so far. I have worked with Imperial Beverage of Kalamazoo to design beer labels and work through all of the nuances of creating a brand for successful beer marketing. I have also worked with subcontractors for logo design, created email marketing designs, built a great website, spearheaded a formal plan for enhancing sales through a membership club, worked on designs for retail products, provided guidance on branding elements and so much more.

Aside from the excitement of creating a beer brand, it has been a pleasure working with my step-father to the extent that I have been able to. Being in different parts of the country I don’t get to interact with him as much as I’d like to. Boatyard has not only allowed us to share a passion for great beer, but it has allowed me to realize what a driven, motivated and positive person Brian is. He truly has created “The Happy Brewery”, as he likes to call it. Without that positivity in the mix, it would not be what it is today.

Look for more great features on in 2013 like an online shop with Boatyard products, as well as integration with the beer network Untappd. I know the Boatyard brand will only continue to grow and I’m thrilled to be a part of the family.

cheers! Jason Powell

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