• A properly designed and mobile friendly email template for you to market a promotion or message to your customers.
• Import of your existing email list into our email marketing platform.
• A training session with you to show you the robust email marketing features of our email system “Create/Send” and how to use your new template.

Only $75* for a professionally designed email template that you can re-use as many times as you like.

Maybe you are running a new promotion or have other important information for your customers or group. Email marketing is a great way to get your message in front of the people who want to see it.

Contact PDW to get started

Learn more about email marketing services

*Does not include email sending fees, which are per campaign and based on the number of recipients.

Now through March 1st, 2012, PDW is offering a special to get you started with email marketing in the new year!

Here’s what I will do for you as part of this offer:

• Create a properly designed and mobile friendly email template for you to market a promotion or message to your customers.
• Import an email list you provide. If I have set up a website opt-in for you already, we will send to the people that have signed up on your site as well.
• Conduct a training session with you to show you the robust email marketing features of our email system “Create/Send” and how to use your new template.

I think email marketing is such a great way for my clients to grow their businesses that I am offering this for $75*. Yes that’s right. Only $75* for a professionally designed email template that you can re-use as many times as you like.

Maybe you are running a new promotion or have other important information for your customers or group. Email marketing is a great way to get your message in front of the people who want to see it.

Contact PDW to get started

Learn more about email marketing services

*Does not include email sending fees, which are based on the number of recipients.

Exciting New Improvements to the Create/Send Email Editor

PDW has always been proud to offer custom email marketing services using one of the best email marketing platforms available, Create/Send. It’s editor has allowed many of our clients to create great looking emails without having to pay us to do it every time. It also sends the emails for you and provides amazing stats and sharing options.

Today PDW is excited to announce that being released this coming Monday July 11th is a whole new editor for the Create/Send email marketing platform. The new editor, as seen in the video preview above, incorporates new template design capabilities for PDW to offer our email marketing clients. We already have the ability to offer simple, easy and robust
email marketing services via this platform, and our existing work will integrate seamlessly.

Some of the only limitations we’ve ever felt that the Create/Send system imposed were minor layout related editor issues like the inability to alternate image alignment from left to right within blocks of content, and the like.  The new improvements will clearly eliminate that issue and also improve many other aspects of the already excellent content editor.

If you have been thinking about doing email marketing but think it’s too much to take on yourself, we should talk.

Powell Design Works focuses greatly on offering our customers a complete online presence, and assisting them in following through with that aspect of their day to day business operations. What that means is that we take all of the guessing out of the equation and create a comprehensive plan that establishes an effective approach to online marketing that is unique to each of our clients’ situations.

We start with planning, incorporate the strong points of a brand and company identity via design, then extend that creativity to other online channels like email marketing, social media or online advertising.

If you are unsure about where to begin with your online presence, or what aspects of today’s marketing technologies you should focus on for your business, we can help. Contact us today to discuss where you’d like to take your business online.

Many small businesses struggle with creating their own online presence, and with good reason. It is challenging to understand where to begin with all of the new technologies and options for online marketing that are constantly evolving. Understanding the proper and cost effective way to implement a new website or online marketing campaign can be a daunting task.

At Powell Design Works, one of the primary objectives is to eliminate the overwhelming aspect of having a strong web presence for our customers. That is why every proposal we provide will offer complete solutions that are based on years of experience and knowledge of what works on the web.

By offering an array of services that addresses what we think a small business really needs to be successful online, we can alleviate most of the pain involved in having a great web presence. We not only offer a full service website design and content management option for new or redesigned websites, we also offer many other related services so you are not left to rely on multiple people or agencies to accomplish all you are hoping to.

Complete Web Presence Services:

Technical

• Domain Name Management
• Website Hosting

Design and Development

• Website Planning & Architecture
• Custom Website Interface Design
• Content Management and Blog Integration
• Temporary Homepage Design & Placement (for new sites)

Traffic Enhancement

• Google Places Listing
• Google Analytics Traffic Statistics Integration
• SEO Optimized Code and Site Structure

Marketing

• Email Marketing Opt-in and Subscribe Integration
• Email Marketing Management Platform Setup
• Email Marketing Template Design
• Email Marketing Reports Access
• Online Advertising Campaign Consulting and Design

Social Media

• In-Page Social Sharing for Websites
• Twitter Account Setup and Customization
• Twitter Feed Integration
• Social Media Tactics Consulting

When working with a web vendor, it is important to select one that has a broad understanding of the interrelationship that exists between technologies and strategies on the web. PDW makes this a top priority, and we feel that it makes for successful projects and great relationships.

Please be sure to review our services and to contact us with any questions. We appreciate your interest!

Not only is it good for our environment, its great for our marketing budgets. If you compare the cost of a typical mass produced postcard (usually with a limited run number of 500 prints) to an HTML email campaign (with no minimum send limit), the savings is very obvious. Well designed print postcards can cost $2.00 a piece. Email campaigns can be as little as a few cents per recipient, and considering that most promotional messages, printed or emailed, usually get acted upon by less than 5% of their audience, the less you spend and waste on a campaign the better. After all, it takes repeated efforts to become accepted by your audience.

Cost is not the only benefit

Other benefits include…

• Great brand exposure
  In my opinion, the most beneficial aspect of email marketing is that your brand is instantly in front of your potential customers. Because they have opted into your mailing list in the first place, it is likely that one of the primary methods they use to communicate is email. That means that as they are viewing their email your message receives their attention and your brand is seen almost immediately.
• Big time saver over print productions
  There is much less time needed to produce a typical email campaign than a print mailer. There is no print production to worry about and no printers to deal with. The proofing is simple and easy. Changes are made easily and on the fly.
• Easily managed campaigns and subscriber lists
  Strong email marketing platforms allow you to create your own campaigns by using templates created by a designer, and also allow you to have control over your subscriber lists. You should also be able to place opt-in forms on your website so your site visitors can subscribe to your lists.
• Easily measured effectiveness
  With a good email marketing platform, you will be able to measure the results immediately and in real time via a reporting system. You can see how many emails were opened, how many people clicked on which links (and who they are), which email software your customers are using, and more.

Email marketing is not just for the big guys anymore. There are great platforms available today that allow small businesses to take advantage of sophisticated email marketing technologies. So what usually keeps a small business like yours from being able to develop a strong email marketing program and fully engage with your customers? Usually, it is the lack of an email marketing strategy and the know-how required to implement it in a way that allows you to be in control of your campaigns. Once the strategy is developed, the necessary designs created, and the campaign management tools employed, there’s really nothing you can’t do with email to market to your customers.

This is where Powell Design Works comes in

Ask us about our robust email marketing platform and how you can get started using it to market to your customers with custom designed email templates. Our services also include email marketing strategy development that allows you to have a solid plan going forward. Learn more about our email marketing services, or contact us today to get started.